Great content changes the world. It's in great content that we tell stories that connect us. To each other. To a solution to a problem we're facing. In my career, I've been guided by this belief. As a teacher in the classroom, it was my role to connect to my students. Understand who they were, why they were in the room, and how I could connect them with the information they needed to be successful. As I've transitioned into marketing, I've worked in developing content that positions brands in the B2B space as trusted, thought leaders who can attract, educate and convert vistors into delighted customers. Comprehensive content strategies that are informed by data and collaborative are game-changers.