I help companies uncover insights about their users, design better products and services, and improve their design practices. For 10+ years, I've applied user-centered design techniques to solve problems and deliver results. My approach to design is systematic and data-driven. During a typical design project, I'll start with the research. The aim is to understand the overall business strategy and the problems that derive from it. I'll provide tangible solutions for design and engineering, help set clear KPIs, and coach teams on measuring impact.