Creativity and strategic insight are the cornerstones of my career. I’ve produced viral TikTok campaigns with over 10 million views and developed comprehensive strategies that drove cross-channel engagement by +466% and conversations by +745% in just five months. As Social Media Director at Prima, I led initiatives that amplified brand engagement by 67% and increased social shares by +615%. My expertise extends beyond social media into cross-functional collaboration with PR and Operations, ensuring cohesive and authentic digital narratives that deliver measurable results.