With 12 years’ experience working alongside B2B and B2C businesses, I specialise in elevating search visibility and ensuring brands are easily discovered online. My expertise spans technical SEO, structured content frameworks, and the latest advancements in AI-driven marketing. Over the past year, I’ve heavily focused on AI tools and large language models, successfully helping business sites appear in platforms such as ChatGPT, Perplexity, Gemini, and AI Overviews. I’m passionate about sharing expert insights that bridge the gap between traditional search and the evolving world of AI.