Ian Bann is an AI-driven SEO strategist focused on understanding how authority and visibility break inside AI-generated search results. His work centres on why strong websites lose visibility inside AI systems even when traditional SEO performance remains strong. Ian studies how AI-driven platforms interpret, summarise, and reuse website content, and how decisions about source selection, attribution, and trust are made. Rather than focusing on rankings or traffic alone, his work examines extractability, entity clarity, and the structural signals that influence whether content is surfaced or ignored inside AI-generated answers. Ian’s analysis is grounded in real-world observation. He reviews how AI systems respond across repeatable prompts, identifies patterns in which sources are cite...