Whether the product I have been selling for over 10 years in aviation or restaurant business for both B2B and B2C, I searched for the answer to a simple question: "What do they need to buy my product?" Thanks to my advanced knowledge of MS Excel, after I understand, analyze, and visualize the data, I begin by emerging with market, market share and target segments. Then, I create the communication plan by highlighting the features that I will communicate with the product according to the needs and access channels of each segment. I make optimum use of the marketing budget given to me by making ROI calculations of marketing tools such as paid search, social media ads, incentives, etc.. After getting the permanent residence and work permit from the Canadian government, I want to move my e...