J. Michel Evans

I’m an Innovation & Commercialization Strategist who studies the hidden mechanics of how ideas become real. For more than 20 years, I’ve helped organizations understand the structural moment when an idea either becomes a market force or quietly fails. I created Engineered Business Performance (EBP), a systems‑engineering approach that treats commercialization like a machine with architecture, friction points, and performance thresholds. My work focuses on the cognitive distortions and structural blind spots that undermine early‑stage ventures, from founder overconfidence to capability‑terrain mismatches. I also developed Business Development Engineering (BDE), the applied methodology that turns these insights into actionable commercialization systems. Today, I advise innovators, exe...