I run EpicEdits, an SEO agency for private jet operators and luxury travel brands. We help high-end hospitality and aviation companies stay visible when search behaviour changes. I track how affluent travellers research trips. The shift is clear. Thirty-one percent of luxury travel searches now start on ChatGPT, Perplexity, or Claude instead of Google. These AI platforms don't show ten blue links. They synthesise one answer. If your brand isn't cited, you're invisible. I've spent the past three years studying what I call Generative Engine Optimisation (GEO). Traditional SEO optimises for Google's algorithm. GEO optimises for how AI platforms select and cite sources. The rules are different. AI platforms reward structured data, verifiable facts, and clear answers. Marketing fluff gets ...