James De Roche runs Practical Revenue, helping founders at B2B services firms stop babysitting deals by installing a simple weekly revenue operating rhythm that keeps opportunities moving without leadership heroics. He’s spent close to a decade inside services sales and marketing teams, watching what sticks, what gets ignored, and why deals stall. Practical Revenue helps B2B services firms close new business without leadership babysitting deals. We audit, install, and govern RevOps so teams run a weekly cadence that keeps pipeline clean and deals moving.