James Lloyd is a digital strategy and transformation expert, specializing in AI, product and data for Fortune 500 and FTSE 100 retailers. He is best known for spearheading the development of a projected $1B+ AI-native marketplace for THE LINE in Saudi Arabia, a 170km linear smart city; and a machine-learning marketing tool which managed a €50B media budget, identifying a €225M profit uplift for a global retailer. He is also the founder of two £1M+ ecommerce businesses.