A travel tech start-up in Sydney launched my career in marketing and innovation over 20 years ago. From there I went on to work for globally renowned advertising agency Ogilvy, leading marketing programmes for clients including Cisco and Philips. Over the past 10 years I have built up substantial marketing experience in the immersive technology sector (VR,AR and MR), advising a range of organisations from start-ups through to Fortune 500 companies. More recently, as Chief Marketing Officer for Immerse, I helped them to become the market leader in enterprise VR, winning numerous industry awards along the way. I have since established XRTech Marketing, a company that specialises in providing marketing services for the immersive technology sector. As a regular keynote speaker, I have...