I lead the Customer Insights function at Airship, helping brands measure the economic impact of their mobile strategies. My work encompasses B2B2C research, influencing the brands I work with, their customers and Airship's organization's go to market strategies. As an insights leader my focus is on data backed strategies that help businesses grow. I created the industry leading Mobile Lifecycle Measurement Framework that gives brands the ability to measure impact of customer engagement on their business (currently available to all Airship customers). And I recently released a study on the 7 Building Blocks of Mobile Experience Personalization, a guide for brands who want to create personalized customer experiences within the reality of a marketing operations team workload (link in featu...