Jennifer Holland is a certified brand strategist and founder of Holland People+Brands. She advises founder-led companies on aligning business strategy, brand positioning and employee engagement so the brand promise is delivered consistently across the organization and at every customer touchpoint. Holland is the creator of the Holland Helix®, a strategic framework that helps organizations move brand out of marketing and into leadership, operations and growth strategy. She has advised companies and organizations for more than two decades on differentiation, positioning and sustainable growth.