Jessica McCafferty encompasses an extensive PR resume executing and creating detailed PR plans for each of her clients, along with conducting thorough research and providing fresh ideas for a thriving PR experience. Jessica successfully breaks through the clutter and places clients in a variety of sought after media outlets ranging from Instyle Magazine and USA Today to ABC’s The View and NBC's The Today Show. Her knowledge of the beauty industry proves vital in all of her PR activities, B2B and B2C.Having served as a contributing editor and freelance correspondent for several national online and print publications, her journalism experience is key to creating successful press releases and pitches to strategically place clients in targeted media outlets.Specialties: Public Relations, Br...