From the very first time I disassembled a gearbox at university, I fell in love with untangling complex systems and that same curiosity steered me from mechanical engineering into the fast-paced world of digital marketing. While mastering thermodynamics and CAD, I was moonlighting on personal blogs A/B-testing headlines, optimizing posts for Google, and tracking traffic growth. What began as a hobby soon became a passion for decoding how algorithms, data and human behaviour intersect. After earning my Mechanical Engineering degree, I joined an industrial design firm where I sharpened my analytical rigor and project-management chops. But I craved instant feedback and measurable impact so I dove into SEO and PPC, disciplines where every hypothesis is validated (or refuted) in real time. ...