Jim Werner

I’m a tourism and marketing professional with nearly two decades of experience helping destinations tell their stories and welcome the world. I founded Fagabond.com, an LGBTQ-focused travel site, where I blend industry know-how with a commitment to representation, creating content that’s both practical and unapologetically queer. Before Fagabond, I built my career at Visit Philadelphia, where I rose to Chief Tourism Officer. I helped shape campaigns that boosted visitation, built stakeholder coalitions, and elevated Philly as a top LGBTQ destination. I was part of the team behind the groundbreaking “Get Your History Straight and Your Nightlife Gay®” campaign—the first government-backed tourism effort to target gay travelers on TV—which earned national attention and industry awards. Ov...