You’ve been told to “tell your brand’s story,” “build awareness,” or—cringe—“go viral.” That’s not a strategy; it’s noise. And noise doesn’t convert. Here’s the hard truth: If your message isn’t clear in three seconds or less, your audience has already moved on. That’s where I come in. For 25+ years, I’ve been cutting through the marketing fluff to craft messaging that connects, converts, and delivers real results. As the creator of The Magic Script , I’ve developed a simple, brain-based framework to help businesses and individuals say the right thing, to the right people, at the right time—no gimmicks, no jargon, just clarity that drives action. Before this? I spent years as a professional magician (yes, really), performing for sold-out crowds and honing the art of commanding attent...