Seasoned startup executive with experience launching and scaling venture-backed consumer healthcare companies. Expertise in building brands, teams, and go-to-market strategies, as well as making critical early technology decisions. Bridging complicated stakeholders like engineers, clinicians, and patients, is what I do best, helping to drive clarity and prioritization across organizations.Currently CXO at Oula, a Series B maternity care company, where I lead marketing, brand, product, and technology. Previously at Google, Flatiron, and Kindbody.Personal substack: https://alittlewoo.substack.com/