SVP of Growth Experience & Optimization (GXO) at Rate, leading enterprise-scale product-led growth, experimentation, and conversion strategy across a multi-billion-dollar digital platform. Originally from the UK, I began my career as a footballer at Wrexham before moving to the United States at 18. Not receiving a professional contract was a defining pivot — one that reshaped my understanding of identity, resilience, and long-term performance. Over the past 20+ years in corporate America, I’ve operated at the intersection of product, marketing, analytics, and engineering — building self-optimizing growth systems rooted in behavioral data, structured experimentation, and disciplined execution. In parallel, I write and build Performance Protocol — a systems-first framework for huma...