I help companies to transform their ideas or outdated products into great looking desirable products that make it to market.My role covers research, innovation strategy, ergonomics, aesthetics, CMF (Colour, Material, Finish) surfacing modelling, design for manufacture, and presentation material. Over the course of my career, I have worked on over 35+ products that have gone to market. These include industries ranging from consumer, medical, industrial, transportation, commercial, and sports equipment.