Jordan works at the intersection of technology, marketing, and accounting. He’s the co-founder of Vinyl, an AI meeting assistant built exclusively for accounting firms. Since launching in August 2025 they now serve several hundred accounting firms globally and have been nominated for 2 x Xero Awards (Emerging App of the Year, and Practice App of the Year). Jordan is also Global Director at Journey, a marketing agency dedicated to accounting tech companies. With over a decade of experience working with accounting firms, Jordan is passionate about helping firms grow, connect, and embrace innovation.