Behind every seamless checkout is a mess of complexity most people never see. I know, because I’ve been the one called in at 11pm to fix it. Over the years, I’ve worked with brands your readers know by name - Puma, Kate Spade, JBL, Coleman, Hot Topic, Dexcom, Scotts Miracle-Gro, and many others. Sometimes I’m rebuilding a Salesforce Commerce Cloud environment that’s collapsing under its own weight. Sometimes I’m in Shopify, chasing down a bug that’s quietly draining revenue. And sometimes I’m just explaining to executives, in plain English, why a “small” performance issue is costing them millions. Here’s the truth: most developers don’t see the business side. Most strategists don’t see the code. I live in both worlds, and that’s why I get called when the stakes are high. I’ve seen te...