Justin Silverman built his career solving the “small-business gap” in tech. After a decade scaling a cloud POS platform renowned for near-zero churn, he saw the same pattern again and again: enterprise brands enjoyed sophisticated local-SEO tools while neighbourhood companies were left to fend for themselves. In 2019 he founded Merchynt to flip that script.​ Today Silverman leads a fully-remote team that created Paige, the first AI agent that runs a Google Business Profile without human input. Paige writes and schedules posts, geo-tags photos, answers FAQs, prompts customers for keyword-rich reviews, and sends proof-of-performance heat-maps—turning what used to be hours of manual work into an invisible background process. More than 30,000 small and mid-sized businesses rely on Merchynt...