I am an experienced retail sales expert, business coach, and keynote speaker with a proven track record of driving revenue growth, building successful teams, and delivering impactful results. Over my 30-year career, I’ve worked with multinational corporations, entrepreneurs, and small businesses to secure contracts worth over £150 million and achieve listings with leading retailers such as Selfridges and Tesco. As the founder of Buyerology Ltd, I empower leaders and managers to grow their businesses through tailored consultancy, training, and speaking engagements. My expertise lies in understanding customers and creating actionable strategies that transform sales performance. I am the bestselling author of Buyer-ology: Know Your Buyer, Sell More and Sell Better and Recipe for Success: ...