Kate Smiley-Rodgers is a seasoned marketing leader with a knack for storytelling and driving growth through creative campaigns. With experience ranging from tech startups to Fortune 500 companies, Kate excels in crafting compelling narratives, shaping global marketing strategies, and empowering teams to amplify brands. In her recent role as Global Brand Media Director at GE HealthCare, Kate spearheaded a dynamic team, orchestrating creative owned, paid and social media strategies and brand-centric campaigns that positioned GE Healthcare as a frontrunner in a rapidly evolving media landscape. She navigated the complexities of emerging media behaviors, platforms, and technologies with finesse, ensuring GE HealthCare maintained a competitive edge in the market. Kate's contributions extend...