A PR Lead in fintech and Web3 and the Founder & CEO of a boutique communications agency, Yassify, operating at the intersection of strategic PR, content, and product storytelling across global markets. I specialize in turning complex fintech and Web3 topics into clear, media-ready narratives that drive consistent, high-quality coverage, while working in a selective, embedded model that ensures depth, precision, and direct alignment with business goals. I also translate market trends into sharp, insight-driven commentary that positions brands as authoritative voices within fast-evolving global conversations.