As a Lifecycle Marketing Leader, I specialize in retention, engagement, and personalized customer journeys that drive long-term growth. With a deep understanding of data-driven strategies, I craft lifecycle programs that enhance customer relationships, increase LTV, and reduce churn.I bring a leadership mindset to every stage of the customer journey—mentoring teams, optimizing automation, and executing cross-channel campaigns that make a measurable impact. My expertise spans email, SMS, push notifications, and loyalty initiatives, always with a focus on delivering the right message at the right time.Passionate about innovation, testing, and continuous improvement, I thrive in fast-paced environments where customer experience is at the center of growth.