As the founder and CEO of PureSEM, a service and technology-based search engine marketing company, I help high-growth firms to scale marketing-driven sales pipeline with evergreen PPC programs, and predictable, long-term increases in organic traffic and visibility. With a data-first approach, I help clients measure marketing impact on revenue by creating trustworthy, full-funnel tracking systems that scale. Prior to starting PureSEM, I founded an email marketing and marketing automation platform still used by many businesses and institutions to deliver marketing messages and track the results of marketing programs. I’m passionate about digital marketing technology and have been developing solutions and providing strategic guidance to clients for over 20 years.