Kelly Yefet is the co-founder and business lead behind Nurture Neuroscience Products, a science-backed consumer product line designed to help parents feel calmer, more confident, and more connected during the earliest years of caregiving. In partnership with Dr. Greer Kirshenbaum (founder of Nurture Neuroscience), neuroscientist, doula, infant mental health expert, and bestselling author, Kelly is building a product line that translates developmental neuroscience into beautiful, practical tools for everyday families. While Dr. Greer brings the scientific foundation and trusted educational voice, Kelly leads the product strategy, commercialization, operations, marketing, retail growth, and marketplace execution that bring the work into parents’ hands. Kelly’s role spans the full produc...