Ken Floyd is a hotel operator and hospitality executive based in Asheville, North Carolina. He serves as Corporate Director of Sales and Marketing for Virtelle Hospitality, where he works directly with hotel owners and property teams to improve revenue performance, strengthen market positioning, and maximize asset value across the company’s portfolio. With a career rooted in hotel operations, sales leadership, and business development, Ken has been involved in hotel openings, renovation repositioning, and operational turnarounds across multiple brands and independent properties. His work focuses on aligning sales strategy, revenue management, and operational execution to drive long term profitability for hotel owners. Operating in one of the country’s most recognized leisure destinati...