Perpetually curious and a writer by nature, I’m an award-winning content creator and marketing strategist with 10+ years’ writing experience. I’ve used my background in journalism and SaaS sales to craft B2B marketing campaigns for everything from Series A startups to global brands.My edge comes from my non-linear career path. I take a journalistic approach to content marketing and go straight to the source—SMEs, product managers, customers, and prospects—to gain a deep understanding of both the product and my audience through interview skills honed over years of newspaper reporting. Then I bring in my sales experience to identify my audience’s pain points and map them to viable solutions. I like to approach my work with a voice that’s knowledgable but approachable, understanding that p...