Krag Klages

I have been working in the paid media, measurement and martech space for nearly 20 years, leading high-performing analytics teams for about half that time. I have touched almost every aspect of marketing as it relates to data and analytics, from research driving marketing strategy and consumer insights to advanced data science for MTA and MMM models driving channel budgeting and optimization decisions. I also have worked deeply in the data and tech audience space, helping to transform Fortune 50 companies to be more customer-centric and utilize advanced data methods to drive effective audience strategies.I believe strongly in integrated data and marketing ecosystems powered by highly-collaborative leaders and teams. Working with smart, engaged, curious people to solve big industry probl...