I’m Kristen, a PhD-trained consumer insights leader with deep expertise in the creator economy. Over the past decade, I’ve led research initiatives at Kellogg’s Company supporting top CPG brands like Special K, Cheez-It, and Morning Star. Most recently I built research programs for the top 100 food creators at Raptive where I gained firsthand insight into the food creator ecosystem and the challenges creators face. That experience led me to create Recifix — a cleaner, calmer way to find, plan, and share ad-free recipes, all while supporting the creators behind them.