Kristina Cutura is an independent Google Ads consultant and Certified Google Partner with over 20 years of paid search experience. She began her career at Google in 2002 as part of the company's first optimization team helping build the original AdWords optimization team. Today, Kristina runs OnlineAdsCafe.com, working directly with a select group of lead generation and e-commerce businesses on Google Ads strategy, campaign management, and ongoing optimization. She is also certified in AI Fundamentals, staying ahead of the rapid changes reshaping how Google serves ads.