After more than a decade shaping narratives across global brands and cultural movements, from promoting the UFC’s first-ever event in Croatia, the first Cannabis trade show at the Excel London to directing the Wonderland conference in Miami and driving media visibility for numerous brands in the biotech, health, wellness, lifestyle and hospitality industries. I’ve seen the same story unfold time and again. Brilliant founders quietly build the future, but remain unseen. Their ideas could change industries, yet without the right narrative, their impact stays hidden. That realisation became the foundation of Kristina & Co., a narrative strategy studio helping founders translate their expertise into influence. Through PR, events, and storytelling frameworks, we design visibility with i...