Kristine Smith is currently on a team of athletes at various points on the athletic continuum building a new startup online sports platform to democratize athlete sponsorship, minimize barriers to sports, and maximize representation. Focused on the GTM motion from zero to launch, Kristine partners cross-functionally to reinforce brand positioning, refine messaging frameworks, develop athlete-creator and brand acquisition strategies, and create tri-market athlete-brand-fan value props. Kristine is passionate about helping athletes be athletes first, share their stories, inspire through sport, and fund their athletic goals. As part of the GTM team for Ontheside, Kristine is working to deliver more meaningful compensation for athlete-creators in addition to access for fans and impact for b...