Kristopher Michael Wood Behavior Design Strategist. Founder of iLLOGICAL iNFLUENCE. Director of Brand Storytelling at Lotos Nile. Kristopher Michael Wood works at the intersection of behavioral science, brand strategy, and storytelling, helping organizations move people to act. He is the Founder of iLLOGICAL iNFLUENCE, a behavior design consultancy that uses ethical influence and human-centered design to shape decisions, build trust, and change outcomes for clients ranging from professionals and nonprofits to Fortune 500 teams. He also serves as Director of Brand Storytelling at Lotos Nile, a Nashville-based marketing and communications firm where he builds brand systems and campaigns rooted in behavioral evidence rather than guesswork. Kristopher is one of a small handful of practition...