14 years ago, I stumbled into the realm of content by accident (and out of curiosity) - haven’t looked back since. I have worn many hats over the past decade. Started off as a Digital PR associate, waded through the murky waters of (not-so-small) digital agencies donning the copywriter’s hat, braved the blasts of fiery wind gusted up from the depths of corporate abyss. Twice, mind you. I am in possession of a golden ticket to the much-coveted theme park for entrepreneurs (read: eComm-verse). As a digital nomad and a wandering storyteller focussed on enhancing RX (readers' experience) who draws inspiration from folklores, legends, myths, and tales of the old, I have published two full-length novels, ‘The Journey Beyond Bhuloka’ and ‘Danavas - The Guardians of Lokas’.