As an E-commerce Director, I bring extensive experience in driving online business growth and overseeing all facets of digital commerce. With a deep understanding of site merchandising, product assortment, and customer journey optimization, I have successfully led e-commerce strategies that enhance user experience, increase conversion rates, and maximize revenue. My expertise includes managing cross-functional teams, implementing data-driven marketing campaigns, and using performance metrics to refine online offerings. Additionally, I have a strong background in SEO, SEM, and analytics tools, ensuring a seamless, customer-focused digital shopping experience tailored to market trends.