Lance Pendleton

Lance Pendleton is a real estate executive, business coach, and podcast host focused on consumer behavior, agent performance, and high-pressure decision-making. Known for straightforward advice, humor, and storytelling, he’s a sought-after keynote speaker and business advisor with more than two decades of experience educating sales professionals and entrepreneurs across the U.S. He is the Founder and CEO of ReFrame Realty, a brokerage built to better match agents with consumers, and the creator of Reframe Lab, a practical, anti-hype online training hub where agents and entrepreneurs can replace overwhelm with structure and build behavior-driven systems for calm, consistent closings. Lance has held pivotal leadership roles, including Chief Innovation Officer for the country’s largest S...