I’m Laviet Joaquin, Head of Marketing at TP-Link Philippines, leading global strategy, brand direction, and thought leadership for a company powering Wi-Fi for billions worldwide. With over seven years in retail and technology marketing, I specialize in translating complex technologies into clear, actionable stories that influence adoption and understanding. My work focuses on the evolution of connectivity, from Wi-Fi 7 and smart home ecosystems to sustainable practices that improve everyday life. I speak on marketing strategy, emerging technology trends, and aligning business innovation with measurable social and environmental impact.