Commercially astute Senior Marketing Manager, visionary thinker and B2B / B2C brand champion with 15+ years’ experience in diverse industries, including heavily regulated and innovation-led FinTech arenas. Passionate about using data as well as market insights to help make informed marketing decisions in alignment with budgets of <£5m. Adopts an inspirational leadership style to engage and enthuse multifaceted teams of up to fifteen staff. Defines effective strategies and tactics – securing Return on Investment (RoI) across Above, Through and Below the Line (ATL, TTL and BTL) channels. Creates compelling marketing presentations / copy while contributing to traditional / digital marketing campaign strategy development and execution in support of sales pipeline growth.