An academic turned UX research leader, I founded the UXR Institute to provide an easy way for tech industry professionals to learn rigorous research that drives business goals. I'm a business-minded UX research leader with almost a decade of experience helping startups and large companies make strategic decisions. As a research leader within companies, I offer a very different perspective on the business that many other functions lack, because my work is attuned to the realities of the marketplace and customer needs.