Leona is the founder of Ideas and Experiments. She started the agency to focus her creative potential on interesting and meaningful projects. Leona is a seasoned Strategist and Creative Director focusing on innovation, experience design and service design. She is especially passionate about public sector innovation and retail. Since founding I+E she has worked with La Mer, Nike, Pernod Ricard, Bobbi Brown and Spotify.Previously, she was a Group Creative Director and Head of Experience Strategy at R/GA, with clients such as Nike, Uber, USPS, JPMC, Planned Parenthood, Tiffany, and Verizon. Prior to that she was an innovation consultant at ?Whatif! She began her career in social change consulting to nonprofits and government organizations at Manifest Communications in Toronto. Leona has a ...