Lexi Petersen is the Founder and Chief Creative Officer of Cords Club, a Spanish Fork–based jewelry brand celebrated for its hypoallergenic, flat-back studs and cult-level community of gold-and-silver lovers. What began as a personal search for comfortable earrings evolved into an eight-figure DTC company with a 30-person hybrid team and more than 180K Instagram followers. Lexi oversees brand vision, product innovation, and creative partnerships, blending data-driven marketing with a strong instinct for storytelling. Her leadership style combines entrepreneurial grit with design-thinking—focusing on inclusive hiring, remote collaboration, and a culture where experimentation is rewarded. Under her direction, Cords Club has launched viral campaigns, influencer collaborations, and nation...