Hey, I'm Lily RayI am an NYC-based creative and passionate SEO (Search Engine Optimization) professional originally from the Bay Area.I was named the #1 most influential SEO expert in 2022 by USA Todayhttps://thelistwire.usatoday.com/lists/the-10-most-influential-seo-experts-of-2022/I am currently the Senior Director of SEO & Head of Organic Research at Amsive Digital, where I lead an award-winning 35+ person SEO teamI research SEO and share my findings via written articles, interviews, podcasts and conference presentations around the world (sometimes in Spanish too!)I love Google algorithm updates, E-E-A-T, technical SEO, Google Discover, ecommerce and news SEO, and so much more!