* My marketing approach is "think like a business owner and understand how everything connects to revenue." It's a view shaped by what I call my real-world MBA (launching a product business earlier in my career). I'm a huge data nerd. I truly enjoy sitting down and analyzing numbers to find trends and opportunities. This data-driven approach led to wins like improving the lead quality of an advertorial partnership by 2x and reducing paid search cost per lead by 45%. While I LOVE working in B2B marketing now, my experience spans B2C and B2B marketing, design, and positioning. Given the constant change in marketing and business, that background has proven to be a real superpower! It makes it that much easier to adapt, pivot, and feel comfortable with the unknown. And here's a snapshot of ...