Hi! I’m Liz - a freelance writer and consultant for B2B SaaS companies.But I didn’t start out with this focus.I began my career in tech, working at Accenture as a Salesforce consultant. From there, I held several GTM roles at companies like BlackLine and Molina, and startups like Retina AI, mParticle, and Coco.For my entire career, I’ve been obsessed with how businesses work. I’ve observed the struggles of seed-stage startups and large public companies. I’ve worked with internal stakeholders on nearly every team, and learned how to sell a product’s value to both clients and partners.At first blush, my resume may seem eclectic. But on my long and winding path, I’ve learned how to communicate with anyone – from the most technical engineer to the most strategic executive. And that’s why I ...