I am the founder of Vilanera, an Italian-made accessories brand built around intentional design and responsible materials, and of Grapefox, a growth consultancy working exclusively with fashion brands. For nearly a decade I have advised over 100 European fashion brands at the intersection of marketing, finance, and commercial strategy, helping them make smarter decisions about growth, unit economics, and performance marketing. Based in Milan, Italy, I bring both an operator's and a consultant's perspective to everything I do in the industry.