After scaling several subscription models to 8-figures over the years, I started noticing some patterns — particularly within the owners and executives…In an effort to be ‘lean’ they would stretch themselves really thin, especially in the marketing department.As a result, they pour seemingly endless hours and healthy budgets into low-performing initiatives.Maybe they’d "experiment" with an agency… or three. Next thing they’d know, they’d be: wasting their valuable marketing budget on angles and ideas that produced mediocre results because they lacked precise attribution juggling a revolving door of agencies, resulting in low-performing ‘Frankenstein’ projects that delay your company’s potential rapid growth stuck in ‘freemium limbo’, lacking the right strategies for converting free user...